Sedikit Cerita tentang Loreal Estrat 9

Aku sama danti dan Hanief lagi ngikutin Loreal Estrat competetion (9). Itu loh, semacam business simulation yang lebih menitik beratkan keputusan level strategik terutama marketing.

Daaan, aku ngerasa aku cuma nyampah doang. Oke, aku tau dasar-dasar marketing… STP, Marketing mix, lalala… Tapi ketika aku berhadapan dengan begitu banyak data dan keputusan, I am nothing (need Hanief & Danti to guide the questions). Aku ngerasa, semua buku dan artikel yang aku baca tentang marketing itu sia-sia, atau mungkin ternyata memang susah untuk mengaplikasikan ilmu.

Paling sebalnya, untuk round 1 sekarang sama sekali ga ada market research. Jadi nilai-nilai yang kami masukkan sebagai input keputusan itu berdasarkan intuisi. Tambahan lagi, saya jadi sangat sebal dengan ilmu-ilmu teknik industri yang banyak berhubungan dengan optimasi, KENAPA GA ADA SATU TOOLS PUN YANG BISA DIPAKE!!?? Kata Hanief : data kurang.

Alih-alih merasa semangat, aku jadi down. Sebal karena ga bisa berkontribusi banyak dalam tim, sebal karena apa yang kupelajari selama ini belum bisa kuaplikasikan, sebal karena data yang minim dan budget perusahaan yang terbatas (haha, yang terakhir ini ya justru itu tantangannya). Cuma bisa berharap dan berdoa, semoga apa yang kami putuskan tadi pagi bisa mengantarkan kami minimal lulus ronde 1 (amin).

Science is not science if it’s impractical.

5 thoughts on “Sedikit Cerita tentang Loreal Estrat 9

  1. adi says:

    hehe.. sama dong.

    gmn, lolos tahap 1 g?

  2. Sigit says:

    I like your post when you said enter to competition, but you give up where there is no tools to help you.

    Heeeey. This is competition! When you enter mean you are ready for EVERYTHING. People learn from mistake by enter competition. If you can’t get qualify first round try next year, this how people learn & success.

    If you always think: “I am enter the competition and should Win, was wrong!”

    For me: “If I am enter the competition means I want to learn from Genius/diligent/Smart people there!

    I don’t think you will win, if you mentality like this.

    Hope this give you motivated, although my word definitely Controversial!

    Good luck

  3. meongijo says:

    Did I say give up just because there’s no tools?

    Haha… that’s too shallow. Well sorry but I just said that what I’ve learned about tools in my departmenet couldn’t be applied by me. That doesn’t mean I gave up. We made it to semifinal though🙂

    Anyway thanks for your motivation

  4. Sigit says:

    Wow… Congratulation than…

    Ya, What I mean is : To be Strong leader in the competition – something we face the situation where there are no tools / no clue / no tips / no inspiration / no references and etc. BUT we wrong to think in that way.

    So, We should create a tools / summary the tips / get motivation / find references that how we success.

    Good luck

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